Digital Marketing Strategy

The all-in-one-package: a smart digital marketing strategy.

With years of experience in delivering commercial outcomes through digital, we offer you a highly strategic & structured, complete program to deliver outstanding digital consumer- and brand experiences: a smart digital marketing strategy made in Melbourne. Focusing on simplicity of solutions, that provide greater user engagement & conversion to sale, our end-to-end solutions will integrate the latest in digital innovation.

relación is your reliable and experienced partner. We plan your integrated digital marketing strategy in Melbourne, encompassing all your digital channels. Start off with a digital audit and find out, why you stand where you stand today and what can be improved. Learn more about your customers, so in the next step, we can create a task list to reach your goals. By creating an intuitive and engaging website that also works smoothly on mobile devices, we set you up for the future. A well-targeted digital campaign helps you growing faster.

The optimisation of internal processes and your entire end-to-end eCommerce process, including the logistics and order fulfilment, are crucial to your growth and needs to keep up with your digital success. With our digital marketing strategy, we help you to retain customers and keep them happy. As we keep your KPIs monitored, we continuously improve your digital marketing campaigns and your website. You can count on your personal digital marketing team from relación to be at your side, so you get where you want to be.

Digital Marketing Strategy Melbourne

Facts for the plan.

Our digital marketing strategy always begins with learning and understanding your business and your customers and working with you to build the framework to support your digital marketing strategy. Combining industry and technology expertise, our goal is to build the road map to achieve a profitable sales channel that engages your customer through rich, branded content. Through integration of platform data into one central location, we can easily assist you in monitoring the most important metrics in your business, analyse the data and build upon the insights to implement change, better target your customers and increase advertising spend efficiency.

Build the basics.

Designing a visually engaging, responsive website that is optimised for mobile and web provides the cornerstone to a successful digital marketing strategy. Working closely with our customers, we provide effective design outcomes that resonate with your audience. Connect with your customers and prospects in a highly targeted, data-driven approach. Retail best practice is understanding your key metrics on a real-time basis and aligning these with your digital marketing strategy. By combining analytics and insights, we optimise your digital marketing strategy to drive traffic to your sales channels. We specialise in email marketing, mobile marketing, content generation, social media, email automation, SEO and digital advertising.

Perfect it.

The end-to-end eCommerce process can be a complex path involving multiple resources and touch-points. By mapping your internal processes for a complete digital marketing strategy, we can provide a user-friendly guide which improves efficiency, role clarity, job satisfaction, implements ready-made training programs and most importantly, the ability to quickly scale your business for success. We help you delight your customers, remove road-blocks to conversion and provide a frictionless shopping experience. By rewarding the most loyal customers, we make sure that your customers are customers for life. The key to sustained growth is a logistics and fulfilments solution that meets the expectations of your customer. We provide expert logistics solutions to enable online retailers.

Auditing & Digital Marketing Strategy

Digital audit with focus on user experience & -interaction

Benchmarking

Strategy road map

Accountable task plan

Digital setup

Website creation

Digital marketing campaigns

Connecting platforms and digital structures

Advanced targeting

Brand building

Process optimisation

Customer service

Internal end-to-end eCommerce process mapping

Logistics & fulfilment

Training programs

Continuous improvement

Ongoing monitoring of KPIs

Reward programs

Campaign adjustments

Monthly reports