User Interface (UI) refers to the place where a user and software (website or app) interact. The goal for most marketers is to have an user-friendly UI that results in a positive user experience. The easier to use your UI is, the happier clients will be. If it’s too complicated or items cannot be found by the users, they will likely abandon your page.

An acronym for search engine optimisation. SEO is the process of manipulating a website to in turn effect its position in search engine’s unpaid / organic search results.

An acronym that stands for Software as a Service. SaaS is a software licensing and delivery service and is sometimes referred to as “software on demand”.

An acronym for return on investment. ROI measures the benefit, or return, on expenditure.

The term used to describe a data markup that site managers can add to their existing HTML that allows search engines to better understand each page’s information.

The practice of putting targeted ads in front of an audience / user that has viewed your website or products before as they browse other website on the internet. Example: Seeing a pair of shoes you abandoned in a shopping cart appear in an advertisement while checking Facebook.

A paid form of ads used by marketers through tools like Google Ads or Facebook Ads. The advertiser pays the tool every time a user clicks on the ad, thus giving it the name Pay-Per-Click.

An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a website.

Meta data are descriptive data containing information about a website. They’re snippets of text that describe a page’s content and appear in a page’s code. Meta data are comprised of meta keywords (keywords that are relevant to the page), title tags (the text search engines display in search results as the “title” of the whole page) and description (which provides information about the page under its listing on a search engine). The meta data are a part of on-page SEO optimisation.

Very specific search phrases containing keywords of 3 or more words. Their search volume is lower than for shorter keywords (Short-Tail Keywords), but because they are more specific, users show a very high interest in the pages on the top of search engines that appear for these queries.

A personal or group of people updating, writing, and maintaining a blog. Blogging is an important pillar of content marketing. See the relación blog.

When a publisher (for example a website with a lot of traffic that offers advertising spaces) receives compensation for leads that come from featuring an advertiser.

Google’s advertising system, in which marketers bid on specific keywords to make their PPC ads appear in search results. If you’ve never run an Ads campaign or want to improve your Ads campaigns, the experienced SEM team of relación can help you.