AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites.
These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, AdWords ads typically appear in specific locations at the top and right-hand side of a search results page.
You can choose keywords related to your brand, products, services and industry for your AdWords account. When customers search for these phrases, your store’s ad will be served to them. You only pay when a user clicks on your ad and visits your website or calls your business using “click to call.”
How does AdWords benefit ecommerce businesses?
The two main ways AdWords can help your online retail business are by improving brand awareness and driving qualified traffic to your site. Other benefits of using AdWords include:
- Customers associate certain keywords and phrases with your business
- You can target with AdWords, meaning the ads follow a customer to other Google sites like YouTube and The New York Times – that improves conversion and reduces cost-per-click.
- You have the flexibility to determine which sites host your ads
- Focus on your target market by honing in on certain regions and cities
- AdWords identifies who is searching for your products
- AdWords reminds customers of what they previously searched for, keeping your brand top of mind
- AdWords helps you optimize current campaigns and leverage results for improved overall success
What Is Google AdWords?
Google AdWords is one of the largest online advertising platforms that helps businesses reach customers across the globe and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on their keyword search, the country and device type and deliver their ads to users who are interested in their products or services.
What Are Google Ad Networks?
Google AdWords allows businesses to target users on two main networks – the search and the display network.
On the search network, advertisers bid on the relevant keywords. This gives them a display their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page have a small ad icon next to them.
What Is Ad Rank?
The Google AdWords system is principally a live auction where advertiser places a ‘bid’ in the AdWords system to secure a particular ad position. Depending on the competition and price bid by other advertisers, the advertiser either gets the desired position or related to a lower position.
Your actual ad position is, however, determined by two factors, your maximum bid multiplied by your quality score.