Digital Analytics

Web marketing’s greatest advantage is its measurability.

Today, everything is targeted, measurable and accountable; there’s no reason you can’t know exactly how your web marketing is performing. Scorecards, reporting and insights from digital analytics show you what’s working – and what’s not. By gathering valuable web marketing data and making sense of it for you, we help you understand your visitors, what brings them to your site and what they do when they’re there. With these insights, we can quickly track conversions and uncover your biggest opportunities and any gaps limiting your digital success.

The power of the internet and businesses nowadays is the vast amount of data amassed, which shows us hidden patterns and repetitive behaviours thanks to digital analytics. Together we start on a journey to explore your hidden customer knowledge and use it to your advantage – to drive maximum web marketing results with minimal efforts. By defining your goals and key performance indicators (KPIs), we determine a pathway to success. As our knowledgeable web marketing in Melbourne has vast experience in the field, we also help to identify so far neglected KPIs that can be really valuable to your business.

With our powerful digital analytics tools, we gather the web marketing data crucial to your goals and KPIs and structure them in an easily-understandable way. When your data transforms into visual graphics, you can see patterns and structures so far hidden in numbers. As a next step, our digital analytics team concludes the areas that need improvement and continuously measures your advancement. The extensive knowledge of your customer base and prospects helps you target your time and budget on the web marketing campaigns that generate revenue.

Melbourne Web marketing

Measure what matters.

If we don’t know what success looks like, we can’t measure it, so our first step is to set KPIs and goals for our data that reflect your overall business and marketing objectives. Together, we have a look at which KPIs are important for your business so we focus on what really matters for your web marketing – both in the short and in the long run.

User friendliness.

Once we’ve agreed on what to measure, our clear and uncomplicated reports will hone in on the data that we focused on, identifying behaviours, illustrating patterns and presenting ideas on where and how you can improve your web marketing efforts. With our efficient reporting tools, you gain a valuable insight into your KPIs.

Outcome accountability.

Comprehensive scorecards keep us focused on your objectives and set clear benchmarks for measuring our progress. By tracking performance over time, we can deliver a measurable impact on your web marketing activities. The right data directs us where to evolve your efforts and invest your time. Everyday decisions become easy when you know what’s helping you build a profitable business and make the biggest impact online.

Setting up

In-house data systems

Digital analytics tools

Gathering relevant metrics and data

Web marketing analysis

 

Defining goals

KPIs

Cost of acquisition

Lead generation

Overall vision

Gaining insights

Campaign frequency

Understanding efficiency

Behavioural patterns

Derive new ideas

Measuring results

Continuous measurement of KPIs

Check, tweak, repeat

Monthly reporting