Digital platforms designed to allow the creation, discussion and sharing of information. The most popular ones are Facebook, Instagram and Twitter. If you’re unsure which social media platform makes sense for your business, we can help you to chose and set them up.
An acronym for return on investment. ROI measures the benefit, or return, on expenditure.
Subtle advertising that relates to the platform it’s appearing on to seem natural and part of the user’s experience. Unlike interstitial ads, native ads aren’t interruptive and appear one with the platform it appears on.
Business-to-Consumer, or B2C, describes businesses that sell directly to consumers. Popular examples are Apple or Adidas.
Business-to-Business, or B2B, describes businesses that sell to other businesses. Typically, B2B businesses have high volume sales and more long-term projects than B2C businesses.