User experience, or UX, references the overall experience a person has when using a product, website or application. The usability of your page is a critical factor of success: If your website / app is not easy and intuitive to use, your website visitors or app users will be disappointed or frustrated and likely abandon your website / app. With a UX audit, we can identify usability issues and a strategy to fix them.

A Uniform Resource Locator, or URL, is the specific address for a page on the web.

User Interface (UI) refers to the place where a user and software (website or app) interact. The goal for most marketers is to have an user-friendly UI that results in a positive user experience. The easier to use your UI is, the happier clients will be. If it’s too complicated or items cannot be found by the users, they will likely abandon your page.

An acronym that stands for Software as a Service. SaaS is a software licensing and delivery service and is sometimes referred to as “software on demand”.

An acronym for return on investment. ROI measures the benefit, or return, on expenditure.

Website development that adapts to how users view a website. Example: A website that is designed to respond accordingly to a user that is on a desktop and a user that is on a tablet. If the website is viewed on mobile, it should break down the elements into a longer, reduced template to better adapt to the small screen size by keeping the website easily navigable. All websites designed by relación are mobile responsive.

Negative effects to a website’s search rankings based on algorithm updates or manual review of a website made by a search engine.

An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a website.

SEO to influence the ranking of a website by working with the SEO criteria of each page (title tags, meta data, ALT tags, URL, link structure….).

A link used to tell search engine crawlers not to follow back to linked websites. A no-follow tag is used to avoid search violations or affiliations with spam.

Optimising marketing, advertising and website performance for mobile devices (phones, tablets).

Identifying which part of a marketing campaign, advertisement, or interaction had the greatest effect and ROI on a customer.

Application Programming Interfaces (APIs) are computer programming rules. They’re a system of tools and resources that allow developers to take information from one service or application to create software for another. APIs usually refer to the connection / interface of two or more systems.

Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as email marketing, landing pages, and different types of ads.