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What if you could significantly boost your organic traffic—without the need to create brand-new content? 
That’s exactly what we achieved for our B2B client by implementing a strategic combination of content optimization, link-building, and UX enhancements.

How We Achieved These Results

We focused on a strategic approach to enhance the website’s performance and search visibility by:

How We Achieved These Results

We focused on a strategic approach to enhance the website’s performance and search visibility by:

Strengthening credibility and trustworthiness

by implementing key signals that showcase the site’s expertise, authority, and reliability. 

Boosting domain authority

through targeted blogger outreach and high-quality link-building efforts. 

Optimizing underperforming landing pages

to improve rankings, engagement, and conversions.

Enhancing user experience and functionality

of key pages to ensure seamless navigation and better interaction.

In this SEO case study, we’ll dive deep into the strategies we implemented and how you can apply the same tactics to improve your website’s SEO performance. 

E-E-A-T stands for Experience, Expertise, Authority, and Trust. 

It is a concept introduced by Google in its Search Quality Evaluator Guidelines, a document that emphasizes the importance of high-quality content that demonstrates firsthand: 

  •  Experience 
  •  Expert knowledge 
  •  Authoritative insights 
  •  Trustworthiness 

Optimize About Us Page

“About Us” page is a key opportunity to showcase your business’s credibility and build trust with both users and Google.

Boost Domain Authority Through Blog Outreach

Link building is crucial for improving a website’s authority and search rankings. 

For the client, we used a blog outreach practice to acquire high-quality links, boosting domain authority and supporting E-E-A-T. 

Finding the right blogs manually which is time-consuming, but AI tools can streamline the process without sacrificing quality. 

By automating blogger outreach, we enhanced our link-building strategy, improving both efficiency and the site’s credibility.  

Optimize Underperforming Pages ​​

Optimize The Page Titles & Meta Descriptions:  

Make the title more engaging (use numbers, power words, or curiosity-driven phrases). 

Also make sure that it includes the main keyword as close to the beginning of the title as possible.

Users tend to scan the first few words of the title to see whether the page is relevant to their search. 

Adjust the Meta description to highlight a clear benefit or CTA. Give the searchers a reason to click through to your page instead of your competition. 

Ensure headings match search intent and where possible, try to add secondary keywords naturally in subheadings. 

Make sure that your page has internal links pointing to and from relevant pages. This’ll help ensure Google’s crawlers find it. 

Identify Content Gaps: Check the top ranking competing pages for your target keyword and see what they’ve done differently. 

Improve Readability & UX: Break up any long paragraphs that may look daunting into small, more manageable paragraphs. Use: 

  • Images 
  • Videos 
  • Infographics

By identifying underperforming pages and making incremental improvements, you can push them higher in rankings without creating new content from scratch. 

Improving Usability & Functionality of Important Pages ​

There are certain best practices that you should follow when it comes to improving the usability and functionality of your web pages. 

For example, even if you have the best content in the world, if it isn’t presented or formatted in the right way, it won’t be half as effective or useful for your users. 

In the same way, there are certain things you can do, to enhance your users’ experience of your site. 

Blog Optimization 

A well-structured blog enhances user experience, keeps visitors engaged, and helps search engines understand your content hierarchy. 

Two key optimizations: Table of Contents (TOC) and Related Posts can improve: 

  • Readability 
  •  Reduce bounce rates 
  •  Encourage deeper site exploration 

Add A Table Of Contents For Easy Navigation

A Table of Contents (TOC) helps users (and search engines) quickly understands your blog’s structure, making it easier to navigate long-form content. 

When implementing a TOC, make sure that you place the TOC at the beginning of the article but make it sticky (always visible) so that users don’t have to scroll all the way to the top to navigate to another section. 

Encourage Deeper Exploration with Related Posts: A “Related Posts” section helps users discover additional relevant content, keeping them engaged and increasing page views. 

Here’s what we should consider: 

  •  Choose Relevant Articles – Select posts that are directly related to the current topic that the user is viewing to ensure a seamless reading experience. Prioritize content that expands on or complements the original article. 
  •  Optimal Placement – The best spot for related posts is at the end of a blog post, capturing users who have finished reading and are looking for their next piece of content. 
  •  Keep It Concise – Display 3-5 related posts to avoid overwhelming users. Too many options can dilute their impact and make it harder for readers to decide what to explore next. 

By strategically placing highly relevant related posts, you create a better user experience, improve engagement, and strengthen internal linking—all while guiding users to valuable content. 

Main Menu Improvements ​

Main menu plays a bigger role in your website’s performance than you might think. 

It serves as a crucial touch point for both users and search engines to access and understands your website’s content hierarchy. 

A poorly designed main menu can negatively impact: 

  •  Traffic – If search engines can’t crawl key pages, they won’t appear in search results. 
  •  Rankings – Hard-to-access pages struggle to rank. 
  •  User Experience – A cluttered menu overwhelms users, while a streamlined one keeps them engaged and improves conversions. 

Avoid Overcrowding: Limit the number of items in your main menu. Overcrowding confuses users and dilutes the importance of key pages. 

Placement Is Key: Place your menu at the top of the page for easy access. 
Position important pages like “Services” or “Products” at the beginning, and “Contact Us” at the end, following the primacy and decency effect to enhance usability. 

Optimize For Mobile: For mobile users, use a hamburger menu to maximize screen space. This simple icon expands to display the main menu, allowing for easy access without overwhelming the user. 

Consistent in Formatting & Styling: Ensure consistent styling across your website. If a menu item changes color or underlines when hovered, maintain this style throughout the entire site for clarity and seamless navigation.

Results

Since launching the campaign, the client’s monthly organic traffic surged by 207.99%, growing from 3,553 to 10,943 users per month. 

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