Danish by Design understood their growth potential in the online sector, but their website could not provide the best shopping experience to their users. As a family-owned business, the baby product reseller wanted to expand their online marketing knowledge and set themselves up for the future. Engaging relación, our UX experts designed a new website that enabled a smooth, intuitive shopping experience on mobile and desktop to create a solid foundation for future growth. In addition, the product display was re-thought to present all product information to the client when and where they need it. The final result is that Danish by Design can now efficiently sell its products online with a more intuitive, easy-to-handle backend. relación worked closely with Danish by Design, supporting their team throughout the entire process and continues to this day.