Project Description

Since their beginning in 1975, Johnson Health Tech (JHT) has specialised in the design, production and marketing of award-winning fitness equipment. In their 41 years of business, JHT has grown tremendously in the ever-evolving fitness market. Based in Taiwan, they are Asia’s largest, the world’s third-largest and one of the industry’s fastest growing fitness equipment manufacturers. Their brands have been sold across 60 countries and are marketed to the commercial, speciality and home-use markets.

Locally, Johnson Health Tech Australia (JHTA) operates with its head office in St Kilda Road, Melbourne, and supplementary offices in Morwell (South Eastern VIC) and Brisbane. The local team services all of Australia and New Zealand.

Johnson Health Tech Australia wanted to create a new website to showcase their product range, for which they engaged relación. They also wanted to display their store network where the products could be viewed and purchased. Allowing the products and stores to be matched together has provided Johnson Health Tech Australia and the retail network to work together and expand the knowledge of the product range.