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Branding

Let’s level up your marketing game.

We create a detailed strategy for designing a compelling branding strategy for your brand

Your brand is more than your logo, name or tagline — it is the experience your prospects and customers have with your company, product or service. It is the impression that your company/business makes on your target audience.

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Define your brand personality, story and positioning statements

  • Think of your brand as a person with a distinct personality. Describe him or her, then convey these brand personality traits in everything you do and create.
  • Write positioning statements and a story about your brand; use this brand messaging throughout your company materials.
  • Choose colours, fonts and other visual elements that match your personality and create your corporate identity.
  • Determine how your employees will interact with prospects and customers to convey the personality and make sure your brand “lives” within your company.

A brand strategy defines what you stand for, a promise you make, and the personality you convey.

  • Your brand inspiration, purpose, values and promise
  • Brand differentiators
  • Your brand architecture
  • Personality traits and your brand means
  • The most powerful emotional benefits your brand delivers
  • Positioning statements and your brand story
  • Visual and operational branding guidelines
  • Your brand strategy implementation plan

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