Website Briefing

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By filling out this briefing form, we are able to understand the needs of Acclimation in more detail - your goals, target customer, acquisition strategy etc. Put simply, the more we know about you, the better the outcome.

Basic Information

Your name:*

Your email address:*

Your Company

Describe your department*

i.e. What is your sector? What is your main business traget?

Who are your competitors?

Please add links to their website if you know them.

What is your average sale value?

Average Sale

Who is your ideal customer?

Describe them in detail (you can have multiple).

Do you know your cost of acquisition?

Do you know how much is costs to acquire a new customer from paid advertising?

The Project

What is the outcome that you promote to prospects?

What problem are you solving that the client can’t on their own?

What digital marketing activities do you currently use to acquire new customers?

Discribe

Of these strategies, what is working for you and why?

Explain

What digital marketing activities have you trialled previously that haven’t worked?

Describe

Number

How many leads would you like to geneate each month?

Do you have adequate visibility of marketing performance for you department? I.e. Spend vs outcome?

Explain

Do you have any sources / references you refer to often for knowledge?

Examples of websites, blogs that you have seen around and like (please provide some links). What do you like most of these?

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Website Briefing

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Basic Information

Your Company

The Project

Final Notes

Enquires

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