In the past years, we’ve always heard and spoken about the future, this mythical, kind of far away but not really far away day when there will be more mobile website traffic than desktop website traffic. In some countries, this prophesied evolution already became true – now we’re also noting it here in Australia. Mobile traffic finally overtakes desktop traffic. We’ve got quite a lot of clients who experience this change, but luckily all of them already have mobile-optimised pages. But yet, there are still businesses out there who feel that this change won’t reach them, or it’s not time to act yet.
Of course you can wait with optimising your website, but Google already started ranking mobile-friendly websites better since 2015. Do you really want to wait until all your competition has outrun you? If you’re unsure whether your website is mobile-friendly or not, do the official Google test here. If your website is so old that it is very likely not mobile-friendly, in most cases a completely new website redesign will be more affordable than trying to fix up your old website. A new website development will use modern coding techniques to improve your website performance and usability.
We’ll give you some facts. Just have a look at the number of websites served to mobile phones throughout the years: Mobile traffic was only 16.2% in 2013, but just a few years later, we’re at a whopping 52.2% of websites visited by mobile devices in 2018. The incredible speed in which this number has doubled and tripled is astounding – do you think this will slow down or continue to grow? Or do you remember the last time when you’ve been keen on reading a website on your phone, but the page took so long to load that you left it, frustrated by the slow loading experience? You’re not alone: 53% of mobile websites are abandoned if they take longer than 3 seconds to load. How fast is your website currently?
If your website is not selling enough, if people never make positive remarks about it or if your Google Analytics numbers show that users spend very little time on your page, you should act. It might be because your website is not mobile-friendly and therefore costing you a lot of leads and sales you could get if your website would be easier to read and navigate on mobile devices. Setting up a good looking and good working responsive website does not have to be a huge project, but it will make a big difference in how clients perceive you. If you’re unsure how to approach this, just let us know – relación is here to help you on your journey to have a well-converting, easy-to-use mobile website your clients will love.