Build Trust in your Website Visitors Hundreds of people may perhaps check your website, check a few pages and then exit. You realise that knowing how to create a trustworthy website is vital to obtain client or sales. If not, your digital marketing efforts will be wasted. Here’re simple strategies that can help you get started on your way to creating a credible website and user engagement. Make your website design professional, looks “legit” and relevant for your target audience. It doesn’t mean that it would look boring, it should be as creative and colourful as possible and be aligned to your company’s brand style. Use words that has a personal tone to it. Words such as “made for you,” “only for you,” “for your company” and others. The tone of the content should look like you are directly talking to your readers. Add new content to your site regularly, making sure that is well-written and properly edited. You may consider a copywriter for this. Audit your site’s web links and create link building efforts with companies or personalities that are aligned to your business values, uses your product among others. Never make the mistake of using exaggerated claims and promises. For instance saying “Buy this product and you’ll be a millionaire by end of the week.” Else, they’ll think you’re a scam and ignore you for good. Post REAL testimonials from previous clients and third-party endorsements. You may also publish scanned images of letters sent by satisfied customers, or write about cases about your customers you have helped and used your products. When it comes to competitors, don’t put them down, curse or insult competitors – that’s very unprofessional and unethical. To further create credibility, on your ‘Contact Us’ page, add features like “live video chat” provide an email form, your website domain email address, telephone number, fax and address of the company. Consider publishing your photo or the photos of the key people in your company. This will reinforce the fact that there are real people, experts in the industry behind the screenshots. Write and publish a security policy, stating what measures you take to ensure that all transactions are secure and that your data is not being sold off to other companies. Also consider installing or applying for SSL certificate such as Symantec, Geotrust, Thawte to build customer trust while ensuring your site has complete eCommerce Security. Publish your guarantee and make it a 100% money-back guarantee if possible. For instance, if you use PayPal, then publish the PayPal logo on your website. Also, insert the logo of your partner banks, or other payment gateways. For example, if you have the merchant services account with a major bank like Citibank, Bank of America or HSBC, then insert their company logo on your site. Consider organising online forums on your site and respond quickly to questions to further establish your company as a credible one. Provide a comment form and allow people to comment on your web articles. It will further create user engagement due to interactivity and exchange of views which eventuality builds community and a sense of involvement and thus making your clients loyal and advocates of your company and products.