10 Ideas for B2B Marketing
There’s one common misconception among business owners of B2B companies, and it is that they “completely know how their sale works”. People are so used to selling B2B just one or two ways that they forget to think outside the box, where they may find more effective or completely different B2B marketing ideas that really help them grow. We’ve compiled a list of 10 ideas for B2B marketing and we’re sure you’re wouldn’t have thought about some of them yet.
Here’s our 10 ideas for B2B marketing:
1. Hosting an event
While this may be a lot of effort to organise, it’s an amazing way to show your brand to your industry, i.e. every year. Use online marketing to spread the word, send email marketing campaigns to your clients & prospect lists and announce the event on popular industry pages. By gaining your clients and business partners as speakers, you can show case studies, discuss latest industry developments and spend an entire day with a crowd that’s highly interested in what you’re doing.
2. Hosting free webinars
Less effort are regular free webinars. You can use them to discuss a recent topic, make Q&A’s or interview people from your industry. Use email marketing and social media to spread the word and gain subscribers. Keep the webinars short and sweet, provide real insights that are worth the time of your subscribers, and show your knowledge. This idea for B2B marketing is probably the most effortless one with the best results.
3. Using email marketing to upsell to the existing customer base
Many clients B2B businesses already have do only one project with them. Use this sleeping potential with separating your clients into different segments and send them upsell email campaigns based on which products or services are suitable for them.
4. Optimizing your Google Business entry
A quick and easy idea for B2B marketing is to update your Google Business entry. Add images of your team, facilities, products and services, fill out all information and, if you have regular events and news, post them on your Google Business entry. Ask clients and employees for reviews. This is great for your organic SEO.
5. Turn your website into the perfect online lead funnel
If you want to sell over your website, make sure your website’s lead funnel is user-friendly. From our experience, it’s always best to have an external UX specialist check the page, as the page owners often don’t see what can be improved. Little things like button positions, button colors, content structure or images can make a huge difference in how many leads you generate over your website.
A great way to show your Google Adwords ads not only to people searching for a solution on Google, but also to those who already know who you are, is remarketing. Simply put: When someone visits your website, a cookie is set that is recognized by Google. As Google uses ad space all over the internet, you can use remarketing to “follow” your visitors around the Internet with your advertising.
7. LinkedIn ads
LinkedIn is not only great to get in touch with people, but also offers a variety of advertising options, from simple text and video ads up to sponsored mails. You can select your audience by seniority, industry, business size, gender & age, location and many more criteria. LinkedIn also offers an automatic, pre-filled lead form for your ads, which makes getting a lead easier than never.
8. Being a guest author on industry blogs
The best idea for B2B marketing over a long-term period is still blogging. If you have limited time, be a guest author on industry blogs. Show your knowledge without shouting “Get in touch now”, provide real insight and unique content to people and broaden your visibility online.
9. Start a blog
If you really want to grow your B2B business, you need to invest some time. By starting your own B2B blog, you win on several areas: It’s the best thing you can do for your organic SEO reach, great for branding and a long-term tool to get clients. Even though you won’t get a client just because of one blog entry, the blog definitely shows your expertise. By posting regularly over time, inviting guest authors and sharing your content on social media, you make sure you get full visibility in your industry.
10. Build Twitter lists
An old-school tool that still works quite well are Twitter lists. Twitter is great for B2B marketing and it gives you the option to create public & private lists. By starting public lists to industry topics and following / adding people to these lists, your building your brands audience step by step by making them feel valued.