The fast development of technology can make your website feel old and outdated. And sometimes a website redesign by a UX design company or a developer with just enough web designer experience might be ideal but you may not have the time or money to spend on such a large project. In this article, I have put together a list of 5 simple ways you can improve your website’s search rankings through UX development by providing your target readers with a good user experience (UX).
One of the most frustrating experiences for readers is when a web page takes too much time to load. Now that usage of mobile devices greatly increases, people are accessing content all over the world on many various platforms. While browsing online at a coffee shop or while movie streaming on their laptop, they expect a fast result for the content that they search. When they don’t get it, they usually bounce. Slow page load is an interrupting experience for the reader and a source of frustration. Try to get your score. Google offers a free service where you can get information on your page speed and offer you some suggestions for improving your load time on both mobile and desktop.
Your readers are already accustomed to following visual cues to determine which content is important for them. Calls to actions or CTAs that are clearly marked with an action word will enable your user to more easily navigate your website and get to where they want. In creating buttons for your website you should think about colour and the psychology of colour. Test colour variations and action messaging that includes words that are bold, time sensitive and action-oriented that will excite the user to do SOMETHING.
When you add a hyperlink to any page you are saying you want the user to click there. Sticking to the convention can be your best practice here, a longer link is most noticeable, then blur and remove the colour from the design and see what stands out.
Bullets will facilitate the user to quickly obtain the information they want in a short amount of time. Consider creative ways to use your bullet to help the reader further with images that represent your point.
Create and use only images that convey YOUR brand, services, and products the way that you want to. So using stock photography can decrease trust that can carry over to your business.
I hope these tips and tricks have given you some ideas on how you can redesign your website and increase your ROI.